Voddler has the potential to disrupt television and video rental as we know it, redefining the concept of television, how it's viewed and how ads reach the viewer.

Throughout the history of television entertainment the basic concept of 'TV' has remained practically unchanged, with scheduled broadcasting financed by ad insertion. Despite the introduction of VCRs and DVD-players, viewer convenience hasn't really been in focus, and Video on Demand is of course the logical next step towards more convenient viewing, with viewers choosing when and what to watch. Unfortunately, VoD services have been suffering from serious limitations, like content availability or by having to buffer. Voddler changes this.

Market Scenarios

The markets for paid entertainment consumption:

Cable and satellite TV: $50 Billion, ARPU of $60 Per month
DVD rental & sale: $22.8 billion annually
Emerging markets for video-on-demand and movie downloads: 84% of the market 2013.

Television and video advertising:

The traditional US TV advertising market, dominated by the 30-second spot: $58 billion annually
Emerging on-demand and online advertising:

Devices that will be compatible with the Voddler service include set-top boxes, living room media devices and game consoles entering the US market in 2009.

 

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