One of Voddler's strengths is the product's interactivity, assisting viewers in finding content. By interacting with the product the viewer generates demographics, records of user activity and statistics of ad consumption, all updated on a regular basis, providing advertisers with feedback on on-going campaigns much faster than is possible with traditional broadcast TV.
Interactive TV advertising combines television's visual and emotional power as a mass market, high impact medium, with targeted interactive features to extend advertisers' ability to reach and engage with viewers, generate responses or reinforce brand values and increase sales.
Voddler provides advanced personalized advertising capabilities that combine the power and showmanship of television with the target ability and interactivity of Internet. Using Voddler-Ad services, advertisers can now deliver video-based interactive and personalized advertising to people who actually want them, resulting in substantially higher efficiency and ROI.
Speed in deploying and testing campaigns is also of essence to advertisers. Fast feedback to advertisers is of strategic importance to Voddler doing business with the advertising industry. Previous system in broadcast would take months or weeks to change a message and execution of a campaign, Voddler more or less offers a continuous lab situation with constant changes and improvements.
All targeting, reports and research from Voddler are actual numbers and reel viewings that have accrued. No statistic mumbo jumbo.
Interactive advertisers can now choose from a wide variety of formats ranging from synchronous overlays with simple direct response mechanics which are often template based, up to sophisticated dedicated advertiser locations and applications offering a rich brand experience incorporating multiple video streams, audio, games and other assets.
So the question now is, could this bring us a lot closer to the much discussed death of the standard 30 second TV commercial much sooner than (many agencies have) anticipated? Could this begin to take us down the path of quality on-demand advertising that users can choose to view and interact with? Voddler has all the features to make this happen!
Four basic ways to advertise at Voddler:
Short form - Interactive
Ten second ads that pop-up when particular videos are selected or just inserted in the event. Viewers can also click through for information, offers and long-form content from advertisers. This second step really amounts to on-demand advertising.
Short form - Targeted and Personalized
Short ads that are inserted into or before events, just like with traditional broadcast TV. The main difference is that by utilizing the demographics and data collected by the Voddler network, ads can be selected to suit a targeted viewer audience, vastly increasing ad efficiency and ROI.
Long form - Interactive Sponsoring
The proposed model aims to have one brand sponsor per program. As an advertiser you can benefit from communicating with the viewer in an environment undisturbed by other advertisers. A wide range of features can be added to the sponsors program supported by Voddler Sponsor Theme Pack. This is the type of targeting that broadcast TV would die for, so to speak.
Long form - Infomercial & Infotainment Publishing
The unlimited storage capacity makes it possible to store as much video there is for free. That gives the brand manufacturer the possibility to publish all inventory of infomercial and infotainment videos. The advertiser will be charged as soon as the video has been watched. Reports and statistics of viewers for further contact can be delivered by Voddler Media Services.
Ways Viewers Will Embrace Voddler
Voddler has the Largest Video Collection in the World!
Viewers watch events, not channels. You could say that conventional broadcast channels are a way to look for content, a search mechanism. A twenty-first century approach to satisfy viewer needs must be one channel with all events. Of course Voddler has a full supply of new events in it's line-up, but Voddler's real competitive advantage stems from our enormous inventory of niched events. Whether it's a rare event the viewer wants or simply an event no one seems to carry, he or she will most likely find it at Voddler - and always at a reasonable price.
Our listings provide an unparalleled resource for viewers. No matter how broad or specialized their interests may be.
Ads as a Part of the Entertainment
The conventional method of doing advertising on broadcast TV is to use the method of "Spray and Pray", wasting resources by showing commercials to viewers outside of the targeted audience.
Voddler aims to have as little as one or two minutes of commercial time per hour, which will be enabled by having ads with higher ROI, and establishing in-depth communication with a viewer watching advertisement as a part of the entertainment.