Providing VoD that is easily integrated with other services, Voddler is able to offer a number of attractive solutions for co-operating with CE manufacturers and network operators. Running as a standalone application, Voddler is designed to be adaptable and device-independent, and it will be able to run on most set-top boxes, game consoles and similar media devices.

 

Voddler is a standalone software solution, and it is designed to be adaptable: It can easily be integrated into almost any setup or service. By using the Voddler Combo Concept a manufacturer or operator can offer their customers regular digital VoD services in combination with a compelling VoD service provided through the open Internet. It would be an ideal solution for manufacturers of DVB-T or ATSC devices that want to add VoD services to their existing offerings. In a Combo Concept setup VoD channels will be received through any of the sources supported by the device, i.e. DVB-C, DVB-S, DVB-T, or IP, and the Voddler VoD service will reach the device through the open Internet.

The Voddler UI is a XML browser-based application designed to best serve the demands of a living room experience for both SD and HD resolutions. The advantages of providing a complete UI application in a browser are:

Extremely cost efficient portal development compared to the traditional digital VoD frameworks

Extremely short deployment time for new events and assets compared to the traditional digital VoD frameworks

Independency towards device suppliers

Homogeneous user interface on all devices

Outstanding branding possibilities

Possibility to change the full UI on the device in a few seconds (e.g. a special Vortal could be provided for marketing a new event)

Voddler also provides CE manufacturers with the possibility to set up customized “Vortals” (Video Portals) to give offers to the owner of the device. It can also serve as a channel for the consumer to get information about other products from the manufacturer.

Business Models

Voddler offers CE manufacturers a number of possible scenarios for co-operation, with the ultimate goal of generating recurring revenues from the VoD services sold on the devices.

Voddler co-operates with a CE manufacturer to implement the Voddler software on a device, which then will be sold to consumers. In this scenario, responsibilities will be distributed as follow:

The CE manufacturer handles marketing/promotion, retail placement, billing, payment processing, customer management and support.

Voddler will be responsible for content management and aggregator relations, delivery network and software maintenance, development/support and operation of the service.

Voddler co-operates with a CE manufacturer to implement the Voddler software on a device, and then works together to establish relations with a network operator to deploy the device. In this scenario, responsibilities will be distributed as follows:

The operator is responsible for billing, payment, CRM, support and marketing/promotion.

The CE manufacturer handles integration, support and B2B marketing/sales support.

Voddler handles content management, aggregator relations, delivery network and software maintenance, development/support, and operation of the service.