Voddler
TRENDING
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
No Result
View All Result
  • Home
  • About Us
  • Business
  • Gaming
  • Alternatives
  • Gadgets
  • Security
  • Buying Guides
  • Guide
  • Mac
  • Android
  • Contact
  • Home
  • About Us
  • Business
  • Gaming
  • Alternatives
  • Gadgets
  • Security
  • Buying Guides
  • Guide
  • Mac
  • Android
  • Contact
No Result
View All Result
Voddler
No Result
View All Result
Home Marketing

Data And Analytics Are Transforming Brand Marketing – Now, Sentiment Is Key

Robbie Baskins by Robbie Baskins
December 16, 2021
in Marketing
0
0
SHARES
41
VIEWS
Share on FacebookShare on Twitter

Digital marketing is a more congested arena than it ever has been before. Finding a message that cuts through is difficult, especially when a previously established brand is at odds with that message. Research by McKinsey reveals that these trends have pushed brand marketing firmly into relying on one key factor – sentiment. Finding a brand that clearly identifies the priorities of the customer, and then resonates with those values and priorities, is a foundation to build a wider marketing strategy upon. How exactly to do that within the data-driven world of marketing, however, can be less clear.

Identifying storytelling opportunities

A good place to start is through relating to the customer. Storytelling is the best way to get in the door in that regard. Brand storytelling is nothing new, of course; as Forbes highlights, marketers have looked at the benefits of speaking to customers on a level for a number of years. However, this takes on a new dimension in modern society. Brands need to be unforgettable; they need to resonate on a deeper level with customers in order to avoid the sameness of the wider market. In practice, that means helping customers to understand why your business is unique. Marketing consultants Neon Ambition highlight the fact that storytelling helps you to ensure that your brand is not only unique, but that customers understand why, too.

An eco-conscious market

The need for sentiment ties in with a more ethically conscious market. Graziadio Business School notes that, now, a majority of consumers place significant stock in ethical or conscious goods; brands need to tap this market. Furthermore, there’s little harm to be done in taking an eco-conscious slant to marketing. While there is a market involved with consumers who are tired, or dismissive, of sustainable consumerism trends, there are far more who will actively pursue brands who can provide that guarantee that their goods are being produced in sustainable ways.

Achieving positive sentiment

Tying together storytelling with a true commitment to eco-friendly or sustainable consumerism forms the foundation to a brand campaign based on sentiment. Maintaining it requires one key element – authenticity. Your actions as a business, and the actions you take while marketing, must be in-line with the face that you are presenting to the public. Consumers are acutely aware of when businesses fail to meet the standards they set themselves. Setting corporate responsibility as a key tenet in the running of your business is, therefore, crucial – it will give credence to your marketing campaigns, your brand sustainability, and ensure that your consumer base is well served.

That isn’t to say that brands in the past have been inauthentic, or have compromised on their values. To the contrary, plenty of brands have made the shift towards being visibly responsible now that there’s now a greater need for good work to be seen. Commit to those principles, embrace sentiment, and a brand marketing strategy can be elevated.

ShareTweetShare
Robbie Baskins

Robbie Baskins

Robbie is a hardcore gamer, traveler and a bookworm. His weekends are filled with action-packed shows, books, and long sessions of Fortnite with his friends. On weekdays his alter ego takes over and he becomes a tech-savvy exquisitely sharing his knowledge of tech trends and the latest gadgets.

Related Posts

14 Best Email Searching Tools to Find Details of Prospects
Marketing

14 Best Email Searching Tools to Find Details of Prospects

November 19, 2022
Reasons Why Your Infographic Isn’t Attracting People’s Attention
Marketing

Reasons Why Your Infographic Isn’t Attracting People’s Attention

October 18, 2022
How To Transition From A Business Career Into Marketing
Marketing

How To Transition From A Business Career Into Marketing

July 21, 2022
Why Are UX and UI Important for eCommerce?
Marketing

Why Are UX and UI Important for eCommerce?

July 14, 2022
7 Long-Term Reasons for Businesses to Invest in SEO
Marketing

7 Long-Term Reasons for Businesses to Invest in SEO

June 16, 2022
Next Post
Modern Problems of Social Networks

Modern Problems of Social Networks

Best of Voddler

Animesuge

18 Animesuge Alternatives in 2023 [100% Working]

February 6, 2023
9anime

21 Alternatives for 9anime (100% Working)

February 6, 2023
bflix

22 Bflix Alternatives To Stream Movies Online in 2023

February 6, 2023
kisscartoon

20 Working KissCartoon Alternatives To Watch Cartoon Online in 2023

February 5, 2023
16 Rabbit Alternatives Which Are Worth Your Time In 2023

16 Rabbit Alternatives Which Are Worth Your Time In 2023

February 4, 2023
Top 20 Volokit Alternatives For Streaming Sports in 2023

Top 20 Volokit Alternatives For Streaming Sports in 2023

February 2, 2023
  • Advertise
  • About Us
  • Contact Us
  • Privacy Policy

DISCLAIMER © 2023 Voddler.Com. All right go to their respective owners

No Result
View All Result