Voddler
TRENDING
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
No Result
View All Result
  • Home
  • About Us
  • Business
  • Gaming
  • Alternatives
  • Gadgets
  • Security
  • Buying Guides
  • Guide
  • Mac
  • Android
  • Contact
  • Home
  • About Us
  • Business
  • Gaming
  • Alternatives
  • Gadgets
  • Security
  • Buying Guides
  • Guide
  • Mac
  • Android
  • Contact
No Result
View All Result
Voddler
No Result
View All Result
Home Gaming

World Cup 2022 Highlights the Gamification of Sports Betting Apps

Robbie Baskins by Robbie Baskins
December 5, 2022
in Gaming
0
0
SHARES
12
VIEWS
Share on FacebookShare on Twitter

So far, it has been an interesting FIFA World Cup. The most-watched sports competition in the world faced a lot of criticism; for both footballing and non-footballing reasons. But while there have been issues with VAR and referring, there was a sense that fans began ‘buying into’ the Qatar World Cup after the first round of Group Games. And as we trundle towards the World Cup Final on 18th December, you can feel the momentum building. 

Of course, the World Cup is an important time for online sports betting platforms, apps, as well as dedicated football sites. It represents the culmination of a four-year journey for the world’s most popular sport and the sport that challenges horse racing in betting volumes. For those platforms, it’s a crucial moment to build up a customer base. 

Competition is, of course, fierce. It doesn’t matter if you are the New York Times Sports section or some obscure betting app looking to get its first customers; those platforms have to find ways to stand out from the crowd. And “static” content is seen as not enough to be the difference-maker. Increasingly, platforms are turning to the concept of gamification. 

New ways to engage users 

Gamification is, of course, a broad term, but it is seen as an important one to understand for anyone building an app or website in any sector. We mentioned static content earlier, and for sports betting apps at the World Cup, that would mean the usual stuff – odds, betting markets, and perhaps some statistics. Others will go further, providing predictions and editorial analysis for top teams like Brazil, France, and England. 

But with gamification, betting apps and websites will look to engage fans in different ways. During this World Cup, we have seen sweepstakes and fan competitions, free-to-enter prediction games, tools to follow certain teams and players, as well as a host of other engagement tools related to the World Cup. It creates the conditions that mean you could visit the sports betting platform, engage with it, and not even have to place a bet.

The logic behind all this is clear. It might cost the operators of the platforms a lot financially to provide prize money, free bets, and other rewards – even the effort to overhaul the app for the World Cup will be costly. But it helps to build the customer base for the future. If you choose to bet later, say, on the Premier League or Super Bowl, you will be influenced to return to the betting company that provided fun during the World Cup. 

Sports betting gamification is not a new concept 

Of course, we should be clear that this concept of gamification of betting apps is not new. For a long time, sports betting has been more than, well, sports betting. There has been a movement for more direct engagement with the sports through live streaming on apps, bet-builders, and even community forums on the apps and platforms. But the World Cup, in our view, represents the pinnacle, and it will be an interesting blueprint going forward. 

All of this is interesting for anyone building apps of any kind. There are over 2 million apps in the Apple App Store today, and Google Play has close to 3 million. How do you make your brand stand out? It doesn’t matter if its finance, video games, or some other sector; the World Cup shows us that gamification – finding different ways to engage your users beyond your standard remit – is increasingly becoming a means to make a mark on your sector. 

ShareTweetShare
Robbie Baskins

Robbie Baskins

Robbie is a hardcore gamer, traveler and a bookworm. His weekends are filled with action-packed shows, books, and long sessions of Fortnite with his friends. On weekdays his alter ego takes over and he becomes a tech-savvy exquisitely sharing his knowledge of tech trends and the latest gadgets.

Related Posts

Gaming Gadgets and Gear you Need for 2023 
Gaming

Gaming Gadgets and Gear you Need for 2023 

January 24, 2023
How to Stream Basketball Games Online for Free
Gaming

How to Stream Basketball Games Online for Free

January 20, 2023
How to Diversify your Video Gaming Experience
Gaming

How to Diversify your Video Gaming Experience

January 20, 2023
The Bastion Debacle in Overwatch 2
Gaming

The Bastion Debacle in Overwatch 2

January 10, 2023
Bingo: History of the Game
Gaming

Bingo: History of the Game

December 29, 2022
Top 6 Gaming Genres That Will Steal The Spotlight in future
Gaming

Top 6 Gaming Genres That Will Steal The Spotlight in future

December 20, 2022
Next Post
Find the Best Sports Betting Site for You in Ohio

Best of Voddler

720pstream

25 Best 720pstream Alternatives To Watch Live Sports Online in 2023 

January 25, 2023
TVMuse – 100% Working Mirror Site And Best TVMuse Alternatives In 2023

TVMuse – 100% Working Mirror Site And Best TVMuse Alternatives In 2023

January 25, 2023
35 Best Coke and Popcorn Alternatives in 2023 {100% Working}

35 Best Coke and Popcorn Alternatives in 2023 {100% Working}

January 25, 2023
14 Best CartoonCrazy Alternatives in 2023 – 100% WORKING

14 Best CartoonCrazy Alternatives in 2023 – 100% WORKING

January 24, 2023
Myp2p 

25 MyP2P Alternatives in 2023 to Watch Live Sports Streaming (100% Working)

January 24, 2023
MLB66

27 MLB66 Alternatives in 2023 to Watch Live Sports Streaming (100% Working)

January 23, 2023
  • Advertise
  • About Us
  • Contact Us
  • Privacy Policy

DISCLAIMER © 2023 Voddler.Com. All right go to their respective owners

No Result
View All Result