Sweepstakes mainly refer to giveaways in which random winners are chosen. Using sweepstakes marketing tactics can engage loyal customers and attract new customers with the right strategy. This can be managed easily using reliable sweepstakes software that manages everything in the best way.
So, in this guide, you will analyze the power of Sweepstakes marketing using the best Sweepstakes software can prove beneficial for different brands to enjoy terrific success rates in marketing campaigns. So, get ready to transform your business with exceptional Sweepstakes software.
Different Strategies To Use With The Sweepstake Software
Influencers play a critical role in promoting and being a part of your sweepstakes. According to the source, 69% of consumers trust the opinions of influencers, family members, and friends more than the brand. So, you can take advantage of the influencers and create proper promotional material to attract customers to your brand through a sweepstake software.
GlaxoSmithKline (GSK) used the stories of the celebs who quit smoking to help drive proper awareness among their customer base and increase the awareness level for their Nicorette products. They targeted the sentiments of the customers by connecting the loved ones with their family and friends with the help of these stories.
The brand asked the customers to register on the website to enter the sweepstakes and then nominate someone who could benefit from a personalized video message of a celebrity.
Non-Purchase Necessary (NPN) Sweepstakes
The NPN sweepstakes is another effective way of driving awareness and promoting sales. The best thing about this strategy is that it lowers the overall barrier to entry into the program, simplifies the whole user experience, and elevates the overall engagement.
For example, Beam Suntory Hornitos created an NPN sweepstakes that allowed them to increase awareness of their brand status as the official tequila for the Hornitos Cantina and Boston Red Sox. The customers who successfully registered at the state-gated microsite won four tickets to a Red Sox game.
You can also create an NPN sweepstake program through software.
Gift Card And Sweepstakes
Generally, you may think about a grand prize when it comes to sweepstakes. However, you can use a number of smaller prizes that are as effective as the big ones for marketing. One of the best tools in the smaller prizes is gift cards. They offer an excellent opportunity to further drive retail-specific sales. The Under Armour brand leveraged this strategy with Sport Chek, a Canadian retailer.
The brand conducted a national-level sweepstakes where customers were given a chance to enter the sweepstakes program by purchasing any Under Armour brand product from Sport Chek stores. All the customers had two options(web and text) to submit their purchase receipts and win a chance to get one of the five 500-dollar gift cards at Sport Chek and a Grand prize of a VIP tour of the NHL experience.
Sweepstakes Combined With Punch Card
You can use a decent sweepstake software to combine the program with a punch card program. By combining the power of sweepstakes with the traditional punch card program you can easily increase overall sales and engagement. With the punch card element, you can increase repeat purchases, and the sweepstakes will offer more motivation to the customers who have less interest in your brand and product offerings.
Monster Energy created a unique punch card promotion with the sweepstake amalgamation. In this whole promotion program, any customer who purchased 10 cans of the brand earned a snap-back hat. You can also use a suitable sweepstake software to create an innovative program.
Members-only sweepstakes offer exclusive benefits, creating a sense of privilege and loyalty among participants. These contests are tailored for a select audience, often composed of subscribers, customers, or community members, enhancing engagement and fostering a stronger connection.
By restricting entry to a specific group, businesses can target their core demographic, maximizing the impact of promotional efforts. Members feel valued, encouraging brand advocacy and repeat business. Moreover, these sweepstakes can be a strategic tool for collecting valuable customer data, refining marketing strategies, and personalizing offerings.
Some Last Words
By now, you must have understood that Sweepstakes software can effectively manage your marketing campaigns and bring incredible results in no time. So, now it is time to leverage the potential of Sweepstakes software to witness excellent campaign results. If you want to mix and match your game with Sweepstakes, you can opt for RiverSweeps for the best customer experience.