Selecting a software provider is one of the critical decisions when setting up an online casino. The software providers you work with determine the types of games and experiences your casino will feature. If you choose reliable brands, your casino can provide immersive gaming experiences that keep punters returning. Here are some tips to help you select the best software provider for your online gambling website:
Stick To Licensed Providers
The best casinos have legitimate gambling licenses from credible regulators in the jurisdictions in which they operate. Leading casinos also feature games from licensed software providers. You should cross-examine software provider licenses to make sure each brand you provide on your website is a legitimate gambling product.
Choosing licensed providers protects you from unfair practices, defrauding activities, viruses, and software hacks. Your reputation lies in the hands of the software providers you work with, so it’s crucial to stick to well-established licensed brands.
Look For Robust Portfolios
The game portfolio is everything for online punters, so you need enough variety in your casino. Popular gambling products include slots, blackjacks, roulettes, baccarat, poker, craps, scratchcards, bingo, crush games, and live dealer casino shows. Some casinos offer extensive game lobbies with up to 10,000 unique titles. Others focus on specific verticals and select titles. When choosing a software provider, check out the game portfolio and variety. Look for brands with a wide range of options for your customers.
Consider Single Service APIs
There are dozens of casino software providers. Popular brands include Microgaming, NetEnt, Play’n GO, Pragmatic Play, Evolution, Playson, Playtech, WMS, ELK Studios, Quickspin, Amatic, BGaming, RTG, BTG, iSoftBet, Yggdrasil, etc. Leading online casinos use single service APIs, which can implement thousands of games from the best software providers. Using such APOIs saves time and money compared to negotiating contracts with each software provider independently. If you choose this option, stick to reputable API providers with impressive portfolios from leading software providers.
Review Compatibility & Design
The best casino software providers feature compatible games that run smoothly across modern devices. You should choose games that work on Android and iOS smartphones, tablets, and iPads, as well as Windows and Mac. Some software providers can sync player accounts across all devices, so you can consider that option. Design aspects are also critical to your casino’s success. Choose high-quality games with premium graphics, crisp colors, 3D animations, and euphoric sound effects that immerse punters in the gameplay.
Examine Bonus Opportunities
Casino bonus systems can attract players, but you must ensure the promotions are worthwhile. Although the operator usually sets bonuses, some software providers also feature unique deals. Providers like Pragmatic Play have become synonymous with casino bonuses, thanks to their drops & wins, free spins, and loyalty perks. You can also find providers with networked jackpot systems and point-based rewards. Review each bonus scheme thoroughly to find practical opportunities for your customer base. Consider welcome promos, free spins, no-deposit bonuses, and more.
Review Update Schedules and New Releases
Casino games often evolve after release, so the game will be different from when it was first released. Game providers must provide well-timed updates to allow seamless compatibility with modern devices. Some software providers also feature sequels to their best-performing games to maintain interest. You should review the update schedules and find out how often the software provider releases a new game. Punters constantly seek new experiences, so you need a game lobby that keeps expanding with fresh titles and improved user interfaces.
Look For Support & Training
The best online casino software providers have exceptional customer service and technical support. Some providers also help with training and implementation. The software provider should be available 24/7 for technical support. Round-the-clock customer service helps to reduce downtimes when you forget passwords or during hack attempts. Choose providers that offer multiple communication channels, including email, telephone, live chat, and social media. Leading game suppliers also provide training, legal advice, and other insights to help you understand how their products and solutions work.
Other Important Considerations
There are many other considerations when selecting online casino software providers. Game popularity, special features, turnkey services, fair play certificates, and user-friendliness are all worth considering before implementing casino games. Each supplier has a unique offer with key selling points. When choosing game providers, look into each solution independently and comparatively. The goal is to have a dynamic portfolio with memorable customer experiences. Below are additional considerations to make:
- RNG Audits: Stick to providers with games independently audited for fair results
- Game Popularity: Find suppliers with popular games that people love playing
- Special Features: Review features like VR, crash, live dealer games, VIP perks, bonus wheels, etc.
- Turnkey Services: Consider extra services like payment methods, business intelligence, and third-party extensions
Choosing an online casino software provider is about finding the best products for your customers. Software providers have unique portfolios, so you should examine each to find the right verticals for your casino. Stick to reputable licensed providers with extensive game variety and titles loved by punters. You can also request demos, training, and technical support to ensure smooth integration and implementation of the casino games.